Atlas Ceramics run by Abudaar Khan. Abudaar is a potter in Khurja. In the family business for generations, Abudaar shares our passion for a community engagement. Maintaining a 50% diversity in his working population, Abudaar is very open to experimentation and innovations just like us.
Preserving the ecosystem around us
Suresh Pandit. He’s our photographer. He hails from a nearby village. His studio shutters were down during the pandemic, so he started selling vegetables. He has photographed most of our products. He loves working with us because he is excited to see a bunch of young people creating something so aesthetic and technical. He has 4 kids and all of them are either MBAs or CAs, Suresh himself has just passed matriculation.
Bhimsen. He has a nursery, spread over 20 kilas. We work with him. He started with a mere 30×40 ft plot, which he has now been able to expand 20 times. He shares our love for plants and that’s why he loves to work for us. His business has also been impacted by the pandemic. We choose to work with him over large commercial nurseries, because of our shared value systems and love for nature.
Environment – We ‘re a part of the whole
Waste wood and recycled wood make one of our predominant
sources of wood material
Our In – house box making division used MDF as a primary material to make our boxes used to pack our products. This material is made of recycled and scarps of waste wood.
Our box packs are reusable and can be further re-purposed into an organizer or storage.
Our handmade processes ensure low power consumption. Our in house innovation enables product making a simple handmade process, with minimal power or machine requirement.
Connecting Artisans to the world
A little hamlet in Sonipat. Where they say the clay is from a time, time itself may have forgotten. Life revolved around terracotta pottery. Terracotta essentially means “baked earth” in Italian. The clay itself is called thus. The people stored food, grain and water in them. Every step in the making was done at home. There was art, poetry and sustenance. Over a period of time people have taken to other professions, owing to lower and seasonal demand. At soulspiti, we have collaborated with a family of potters in Jatwara. Though a humble beginning, we have a mission to strengthen these ties, with this community of artisans.
Khurja ceramics are surrounded by legends. Great artisans and potters from faraway lands and Kings during the Mughal empire. This small pottery village nestled in Uttar Pradesh is a supplier to many brands across the globe. Collaborating with potters of Khurja has been a great learning experience for us and we will continue to strengthen our relationship with them.